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Learn what actually works.

Short, practical lessons on UGC hooks, creative testing, character-led AI video and content on autopilot — backed by real performance data.

ME
Mara Ellison@clipyard
Head of Creator Strategy, Clipyard
Beginner 6 min

UGC hooks that convert: winning the first 3 seconds

Why the hook is the single biggest lever in short-form ads — and the patterns that reliably stop the scroll.

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Intermediate 7 min

Creative testing at scale: the 3×2×2 system

A repeatable way to launch, read and iterate on short-form creative without flooding your account.

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Beginner 5 min

Character-led UGC: building a consistent AI creator

Why a digital twin beats random stock avatars — and how consistency compounds into a brand.

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Beginner 5 min

Putting your content on autopilot

How the research → create → publish loop runs itself — and where a human stays in control.

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Intermediate 6 min

Answer Engine Optimization for brands

How to get cited by ChatGPT, Perplexity and Google AI Overviews — and why it now matters as much as SEO.

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